"WHERE have you BEEN?"

Ok, I know... I kind of fell off the map.  My last blog post was almost a year ago today.  For those who follow me on my social media, you know it's been one great year for me personally. I met an amazing man and fell head over heels.  I was able to travel to wonderful places including home to family in Connecticut, a tropical retreat in Hawaii, New York, Connecticut and a family vacation to New York City.  My life has been full of extraordinary moments with the people that I love.  

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But the question still remains, professionally... WHERE have I been and WHAT have I been doing? After spending over 8 years working for different companies in the wedding and event industry, I had a few doubts about my abilities translating to non-creative type businesses.  Hopefully, you know by now that I've figured out how to market & sell to engaged couples and to successfully make a business more profitable.  But can my skills convert to other industries? 

I left an amazing position and team at Mission Inn Resort to venture out into the world of small business consulting to test the waters.  I collaborated with a few businesses that were similar models to what I was familiar with and had great success.  I was learning how to translate my skill-set in sales, marketing and operations to be a help to any type of small business with the goal of growth.  

In mid-2015, I met a business owner like none other.  A man at the top of his game professionally, a celebrity in his field, and passion for success like I had never seen.  I began working with him and his team on a small scale to figure out where the missing link was to help elevate his company to the next level.  We discovered together that staff leadership and development was what the company really needed.  

You know that defining moment in a movie?  That one where the main character is faced with a challenge that even they don't think they can achieve?  At the end of 2015, I accepted the position the Chief Operating Officer at an International Golf Academy.  That's right, GOLF! A sport I've never played, know little about, and didn't have a lot of interest in.  But my job was to focus on building a team and creating a thriving business, not teaching students how to golf.  

It has been the most amazing time and I enjoy what I do every single day.  I've built an army of people who support each other, love their jobs, know their WHY (check out this amazing TED TALK about finding your WHY) and give it their all EVERY DAY!  I have improved the operations in more ways that I can count and learned how to market on an international level.  

While my job here at GGGA is far from done, the improvements have given me the time to live the life that I dreamt of.  I know that my passion is in helping small-medium businesses succeed and grow is mark I am meant to leave on this world.  And nothing can stop me now...

Stay tuned to see what my next big project is and how you can be a part of it! 

 

 

#BETTER in 2016

I don't believe in resolutions.  There, I said it.  I spent many years of my life mapping out new resolutions for each year and never following through.  Work less, play more, lose weight, read more books, travel the world.  Each year, more than half of the list would repeat from the previous year.  But once again, fail.  And somehow by December, I always forgot how I didn't accomplish them last year.

Then, I changed my perspective.  One word.  That's all.  One little word to be my focus for the next twelve months.  Resolutions can be broken and lead to us disappointing ourselves.  Every decision that I make throughout the year is made using this word in mind. 

In 2012, my word was CONFIDENCE.  I didn't tell anyone my word that year because I was ashamed.  I started that year without a job, a major health scare, no career plan, and not sure what to do.  On the outside, I looked fine.  Yup, that's the word fine.  Not great, not bad, just fine. But on the inside, I was unsure and lacking conviction.

2013 was about FOCUS.  My goals, my plan, my future.  In every area of my life, it was time to start dialing in.  2014 was about CHANGE.  This word really drove my personal decisions and challenged me at work to think outside the box.  I was feeling complacent in a lot of ways. I was ready to change and make moves, even if it required starting over.  When you decide to alter your life, it requires a different outlook on the mundane day to day rhythms.   

2015 was an extraordinary year for me.  My word of the year... SOAR! Make decisions that would lead to feeling uplifted.  I took risks and chances.  I was bold and determined to make 2015 the year I took flight.  And I did!

So, that leads us to 2016.  My career is right where I want it to be, my family is all happy and healthy, my friends are more like family and my personal life is off to a great start this year.  What word can I focus on every day, all year long.  One word that sums up who I want to be and how I want to live.  BETTER! 

I want to be a better version of me.  A better friend, better boss, better partner, better sister & daughter, better giver, better person.  Just BETTER.  It's not about changing myself this year, I've accepted the woman that I am today, both my wonderful attributes and my flaws.  I'm focused on just improving on the things that I already love about me.  

WHAT IS YOUR WORD FOR 2016? 

Love 'em. Hug 'em. Kiss 'em. Squeeze 'em. Thank 'em and invite them back!

What is your company philosophy?  After almost 5 years at Mission Inn Resort, this family owned business had a clear direction of the type of hospitality to provide each and every guest who came to the resort.  Our general manager Bud Beucher says it all of the time repeatedly until the management team truly understood it and could repeat it!  It's a philosophy passed down from his father to him and his siblings and continues to thrive. 

Here's how I incorporated this philosophy into my departments...

Love 'em ~ Start from the beginning with your clients.  From the first contact, make them feel like they are part of your company family.  From the smile on your face when you meet to the tone of your voice on the phone, it's all a reflection of your brand and what you believe in. 

Hug 'em ~ Show them the care that you put into everything you do.  With the presentation of your marketing materials, the quality of an appointment, asking the right questions.  Make sure you design your brand materials to answer questions before they even ask them.  Let them know that you care about their concerns and are here to help solve their problems.  If you do this right, they'll trust your opinion and turn to you first. 

Kiss 'em ~ You are the expert in what you do.  Sometimes our customers ask for things that we know are a bad idea.  It's up to us to guide them to what the best option is.  Whether it's what type of hotel room to book, the best time of day for their golf group to tee off, or the flow of their wedding, sometimes you have to really work to guide them.  They don't always want to listen, but if you hugged 'em just right, usually this is easier. 

Squeeze 'em ~ How do you show appreciation to your clients for choosing you?  We mail thank you cards after booking, give fun swag bags full of our vendor partners information, provide wedding night room surprises and so much more.  Each step of the process we made sure to give them a squeeze to say we acknowledge and appreciate you. 

Thank 'em ~ Everyone chooses to do business with people that they like.  It's that simple.  One month before every wedding, the sales team reaches back out to the couple to see if there was anything they need.  After each event, our team follows up with emails, phone calls and surveys to make sure we let them know that we want the feedback...and then ACT on the feedback.  And we appreciate them for sharing their business with us. 

Invite them back ~ We invite our wedding couples back for their anniversary each year. It's a wonderful opportunity when they come back to celebrate to thank them again for sharing their day with us by surprising them with champagne and a personal card. With the close rapport that our clients have with our team, sometimes they come back for baby christenings and showers, their company holiday parties, or just to stay for a night.  If you've done all of the other steps right, it's easy to invite them back! 

That's how we Love 'em. Hug 'em. Kiss 'em. Squeeze 'em. Thank 'em and invite them back!

What is your company's philosophy when it comes to your clients and guests???  How do you incorporate it in your business plan and strategies???  Would you hire yourself??? ...And if not, what small thing can you change immediately? 

If you want ideas on steps you can take in your business to define your philosophy and adjust your methods, let's chat! Comment below on what you do to show your client's the love?